Nats Clubhouse Social

I was honored to be one of 27 people invited to participate in a new (and hopefully recurring) event with the Washington Nationals. The invite started as an emoji tweet about 2 weeks ago and caused some very interesting discussions wondering what might be happening. I got an email telling me I was allowed to bring one guest (a +1) and the instructions were to meet at the gate at 6pm. 21 of the 27 invitees were able to make it, so there were about 42 people there in total.

I was in the first bunch to arrive at the gate. Early, because the waiting was killing me. 

Kyle came out, introduced himself, and we headed on the unknown adventure.  First stop: check out the field. THE GRASS IS BACK! (this is exciting. Opening Day is close and after the Winter Classic and the brutal excess of snow, the grounds crew was behind... but we are looking good now!)

They had a videographer (Matt) and also a photographer (Patrick) and an interviewer. (ACK. forgot a name!) These lovely folks asked us what we thought the night was about, and we all had ideas (none of them correct) that we shared. Focus group meeting? AllStarGame twitter mission? Taste the new food offerings? No idea what was actually about to happen. I knew some of the people who were invited and some of the +1s but met a lot of new folks too. 

just this selfie alone would have been worth the trip

Then they rounded us up and took us down the tunnel. We signed waivers. We took silly pictures along the way because we had access to things we'd never seen... 

AND THEN. The unimaginable surprise was revealed. "Come into the clubhouse, won't you?" I was flabbergasted. These are words you never expect to hear as a fan. Never. The Nats called it the #NatsClubhouseSocial and we got to see some pretty amazing stuff.  This was the view when we entered:

At first I just thought the jerseys were hung to decorate the room since the team is still at Spring Training. Then I noticed they were all the number 15. That was weird. THEN ... it sunk in as I read the names. The Nationals had customized jerseys made for us and hung them in the lockers. We each had a spot. My jaw fell on the floor. As did everyone else's. I managed to capture this picture while everyone was still processing what they were seeing.

Teddy and Bill came to hang out with us. Bill kept trying to wander to the food table, but we wrangled him back for a photo or two.

Valerie Camillo (Senior Marketing Director) was our emcee and she took us on a journey through the past 10 years and a look ahead into what 2015 holds in store. This is the 10th anniversary of the Nationals being back in DC and they are really trying to make it special.

This year is all about giving thanks to the fans and the community - celebrating 10 years of baseball in DC

80s night is on the calendar; breaking news about the giveaway = Nationals Rubik's Cube

We spent some time seeing the new advertising campaign. "10 years of ________" and here are a few of the shots:  Example, 10 Years of Memories.

We had Q&A with F.P. Santangelo (@FightinHydrant on twitter), the color commentator from MASN (Nats broadcasting). We got a tour of the updated Norfolk Southern Lounge with the new interactive scoreboard. The board will be synced with the live game action and all the parts move around like a cuckoo clock - but they are trains. And there is a new train track overhead with a model train that runs.

We returned to the clubhouse and the final guest was Mark Lerner, one of the principal owners of the team. We got to ask him how he was feeling about the season and what his favorite memories are from the past 10 years. I mostly tried to take it all in. We were encouraged to live-tweet the event, and facebook it (and instagram and snapchat - but I am not on those forums). At the beginning I was on my game. I posted a lot. And then I was overwhelmed. I couldn't catch what was happening and I was still pinching myself. So I stopped. And then caught up on the way home. 

I got to hang out with some old friends - all of whom I met through social media and Nats connections. Even my +1 was someone I'd met through the Nats and twitter.  I met some new friends. I tweet with them a lot - and had NO IDEA who they were in real life. Now I do. I went to a Nats tweet-up 2 summers ago and met a bunch of folks - but not everyone. For the Nats twitter community is large. And growing. I am thankful to be a part of that network and to have met so many people that I can now hang out with at games. 

When the agenda for the evening had completed, we had some time to goof around in the clubhouse. Who wouldn't take advantage of that?  (Pictures below)

At the end of the night, what I took away was this: the Nationals are really learning to engage their fanbase. They are listening. They want to know what we love and what we don't. And they want to make sure we love the team. It was a small group that got to go this time. Valerie said repeatedly that if it was a success they wanted to do it again. To do more. To continue to spread their message of "A SEASON OF THANKS." As a lucky participant, I hope that I represented ALL of Nats fans well. I hope that I cheered loud enough and said thank you enough. I hope that I tweeted enough of the breaking news. I hope that my interaction with the Nationals tonight was enough for them to see that this was a successful experiment. That the fans LOVED it. I hope that I did enough to encourage the Nats to do it again so that more fans can experience this: often, and soon.

The power of social media is strong, and you are an important piece of Natstown. So keep tweeting. Keep interacting. Keep cheering. The Nationals notice.

As for me, you can find me at the playground with my girls, at the Red Porch, or in section 405.

THE GOOFING AROUND PHOTOS

selfie with Teddy

how many Nats fans can we cram in the elevator at once?

sprawling on the couch (home to many Doug Fister naps)

ROARK. NOT ROARK

this is Rob, the guy responsible for the scoreboard sound synchronization, and also the National Anthem execution

my giant arms mean I can take a selfie with Bill, too 

I heard you get fined for sitting on the Curly W.
I took my chances!

Patrick the photographer

Lisa just realized she had a jersey on the wall

Laura and her jersey